Lexus

DESIGN FOR A BETTER TOMORROW

ANTICIPATE. INNOVATE. CAPTIVATE.

DESIGN FOR A BETTER TOMORROW

The Lexus Design Award India aims to identify and award the best works of industrial design created by Indian designers. The award aims to recognize and reward members of the Indian design community who anticipate future challenges, innovate to tackle those challenges and in doing so, captivate the hearts and minds of Indian consumers.

CATEGORIES

The Lexus Design Award India recognizes Indian talent from various design disciplines. The different judging categories are divided into two pools, established work and conceptual work.

Established Work Category

This category features industrial design works that are client-commissioned or self-commissioned, and have been through a complete design cycle.

PRODUCT DESIGN

TEXTILE DESIGN

LIFESTYLE ACCESSORY DESIGN

FURNITURE DESIGN

DESIGN THINKING

CRAFT DESIGN

PUBLIC UTILITY DESIGN

DESIGN FOR SOCIAL IMPACT

Conceptual Work Category

This category features original conceptual and exploratory works that will also be submitted to the global Lexus Design Award category.

STUDENT CATEGORY

OPEN CATEGORY

WINNERS

SELECTION PROCESS SCHEDULE

Application period

6th August 2020 - 6th October 2020

Announcement of Jury & Mentors

October 2020

Jury Meet

November 2020

Mentorship Program

December 2020

Announcement of LDAI 2021 Winners

January 2021

Application Process

Project Description

  1. Name of project
  2. One Line Short Description (Within 15 words)
  3. Full Description (Within 250 words)
  4. Include information on the background of the work, production / manufacturing process, materials used for construction and any facts or details you think are needed to fully explain your work.

How your work makes the world a better place considering 3 judging criteria:

  1. Anticipate: How does your design anticipate the user experience and ultimately benefit society? (100 words)
  2. Innovate: How is your design original and innovative? (100 words)
  3. Captivate: How does your design captivate people? (100 words)

Project Visuals

Images: 2 images are mandatory; one main image of your work and one image that demonstrates how your work would function or be used. 6 additional images are optional.

ELIGIBILITY CRITERIA

CONCEPTUAL WORK

Open to professionals, students and design enthusiasts from every part of India and only to individuals who have reached the age of majority.

Contest Dates: The Lexus Design Award India 2021 ('The Award') begins August 6, 2020 at 13:30 (IST) and qualifying Submissions must be received by October 6, 2020, 16:30 (IST). The dates are subject to extension, in Sponsor’s sole and absolute discretion.

To be eligible for the Lexus Design Award India 2021, all entries must conform to the following broad criteria:

  1. The Award is open to professionals, students and design enthusiasts from every part of India ("Entrant" or "Entrants") and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry. Minors and individuals who have no or only limited legal capacity may not participate.
  2. Employees of Toyota Motor Corporation, LEXUS India ('Sponsor'), and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, distributors (collectively, the 'Contest Entities'), and each of such employees’, immediate family members and/or those living in the same household (whether legally related or not) are not eligible to enter the Contest or win a prize.

ESTABLISHED WORK

Contest Dates: The Lexus Design Award India 2021 ('The Award') begins August 6, 2020 at 13.30 (IST) and qualifying Submissions must be received by October 6, 2020, 23:59 (IST). The dates are subject to extension, in Sponsor’s sole and absolute discretion.

To be eligible for the Lexus Design Award India 2021, all entries must conform to the following broad criteria:

  1. The submitted entries must have been designed by an Indian company or individual. This means that:
    1. The design consultancy/company must be headquartered in India
    2. The individual designer must be an Indian citizen practicing in India
    3. The entry must be submitted by the design division of an Indian company incorporated and headquartered in India or
    4. The entry must be submitted by the Indian design division of a multi-national corporation
  2. The design cycle of the product/system must be complete. This could mean that:
    1. The design phase of the product has been completed and the product/system is currently under prototyping or mass manufacture
    2. The product/system has been manufactured and launched in the Indian market between 1 Jan 2018 and 1 Oct 2020
    3. For non-commercial product/systems, the product/system must have been deployed between 1 Jan 2018 and 1 Oct 2020 or
    4. For research-oriented categories, the research project must have been completed by 15 Sep 2020
  3. There will be no entry fee for the Lexus Design Award India 2021. Entrants can submit up to five entries per category.
  4. The Lexus Design Award India 2021 seeks to reward the best practices in Industrial Design. Industrial Design is defined as the design of products and product systems that are intended for mass manufacture and consumption by end-users or customers. This award will not consider products that are intended to be components and subsystems of larger products. For instance, the design of a home appliance like a vacuum cleaner is a valid entry. But the design of the motor that powers the vacuum cleaner is not a valid entry. For more details, refer to the awards categories.
  5. To be eligible for consideration, the entry must be submitted in the relevant category. We do understand that sometimes products fit into multiple categories, and therefore entrants are allowed to enter a single design work in a maximum of three sub-categories. Furthermore, we also understand that some design work may not fit into any of the categories defined by the Lexus Design Award India 2021. To encourage and enable design work of all kinds, the Lexus Design Award India 2021 has an Open Category. The Open Category will consider design work that is deserving but defies categorization.
  6. All entries must be submitted in the entry format that is described in the entry process. We welcome innovation in the way entries are submitted. i.e. While the Lexus Design Award India 2021 entry process defines certain fixed guidelines for companies/individuals to submit their entries; you are also free to add extra information in any format you choose. For instance, you could make a short fiction film that showcases your product/system or maybe send us an actual sample of your product for the jury to use and experience.
  7. All entries must be submitted on or before the entry deadline. The entry deadline for the Lexus Design Award India 2021 is Oct 6 2020.
  8. All entries must be accompanied by a self-certification letter written and signed by the entrant. This letter should state the following:
    1. That the entrant is indeed the principal designer of the submitted entry
    2. That all details entered are accurate to the best of the entrant’s knowledge
    3. If the project is commissioned by a client, then the name of the client is to be mentioned unless restricted by non-disclosure agreements
    4. If the project is self-commissioned or self-initiated (i.e. there is no client) then the self-certification letter should state this clearly
    5. If the project is neither client-commissioned nor self-commissioned, then a short note explaining the nature of the project is to be included with the entry
    6. If the submitted work was part of a joint design effort between the entrant and other design/non-design entities, then the other entities should also be mentioned with details of their (the other entities’) contribution to the submitted design.
  9. Avoidance of conflict of interest: Lexus is engaged in the business of the design, manufacturing, and sale of cars. To avoid obvious conflicts of interest, the Lexus Design Award India 2021 will NOT consider any entries related to automobile design in any category. This includes all types of automobiles including, but not limited to, two-wheelers, cars, and transport and commercial vehicles.
  10. Definition of mass manufacture: Lexus Design Award India 2021 defines mass manufacturing in multiple ways. Mass manufacture could mean:
    1. The design is intended for manufacture on a national or global level. This could mean the design is manufactured by the hundreds, thousands or more
    2. The design is intended for small-batch manufacture. This could mean that the design is manufactured in tens or hundreds
    3. The design is intended for manufacture of single pieces over multiple instances. An example of this could be a piece of furniture that is intended to be handmade or machine-assisted handmade but is made in one or two pieces at a time
    4. Products that are mass-produced by industrial processes, but hand-finished for craftsmanship reasons
  11. If any entrant or potential entrant is of the view that their design work does not conform to the above criteria but should still be considered for the Lexus Design Award India 2021, please do write to us at contact@LDAIndia.com and give us your reasons. We would be happy to engage with you to understand more about your work and its eligibility.
  12. The Award is open to professionals, students and design enthusiasts from every part of India ("Entrant" or "Entrants") and only to individuals who have reached the age of majority in their jurisdiction of residence at the time of entry. Minors and individuals who have no or only limited legal capacity may not participate.
  13. Employees of Toyota Motor Corporation, LEXUS International ('Sponsor'), designboom srl ('Producer') and each of their respective parents, affiliates, subsidiaries, advertising and promotion agencies, distributors (collectively, the 'Contest Entities'), and each of such employees’, immediate family members and/or those living in the same household (whether legally related or not) are not eligible to enter the Contest or win a prize.
JUDGING CRITERIA

ANTICIPATE

Does the concept and design anticipate not only the needs of the user experience, but the needs of society?

INNOVATE

Does the design demonstrate new thinking and originality in its proposal and execution?

CAPTIVATE

Is the design intriguing and compelling when realized in concept and execution?

SELECTION PROCESS
  1. All entries will be scrutinized by a screening committee to ensure that they conform to the eligibility criteria for the Lexus Design Award India.
  2. From the pool of entries received, a maximum of three finalists will be chosen in each category.
  3. An eminent jury comprising experienced practicing designers, academics, and design thinkers will evaluate the finalists and choose one winner in each category.
  4. The jury meeting will take place in November 2020.
  5. The jury deliberations will be conducted in an open and transparent manner. A team of observers will be allowed to watch and listen to the jury’s deliberations while they choose winners. This observer team will include senior members of ADI (Association of Designers of India) and select members of the press. Observers will not be allowed to ask questions or interact with the jury.
  6. If the jury wishes to ask questions or seek clarifications, they will interview the finalists via teleconference. Finalists will be informed well in advance of the jury date and potential time for this teleconference.
  7. The jury’s decision will be final, and no disputes will be entertained.
  8. The final winners of the Lexus Design Award India will be announced in January 2021.
  9. Should the jury find that none of the entries in a particular category are worthy of the award, then no award will be given in that particular category for the year.
  10. In exceptional circumstances, the jury may give out more than one award in a particular category. For example, this may happen if there are two equally deserving winners in the category.
  11. If any jury member is connected to any of the applicants in a manner that may cause a conflict of interest, then that juror will recuse herself/himself from judging that category entirely.
ADDITIONAL INFORMATION

In addition to the judging parameters given to the jury, these are the additional guidelines given to the jury for the Lexus Design Award India.

  1. Is the solution appropriate to the stated problem?
  2. What makes the design solution interesting and innovative?
  3. Is the design solution user centric?
  4. Does the design solution reflect aesthetic refinement?
  5. Does the design solution have the potential for significant social impact?
  6. Does the design embody the idea of responsible consumption?
  7. Has the design been optimized for mass/batch manufacture?
  8. Has the design been commercially successful?
  9. In case of non-commercial categories, are there non-commercial indicators of success?
  10. Does the design have an X-Factor? Something about its overall composition that makes you go “Wow!”?

ABOUT THE AWARD

The Lexus Design Award India (LDAI) seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. The award aims to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of sustainable, ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich, and better human existence.

Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.

The LDAI is an annual award that promotes good design across multiple categories. This is the Fourth year of the LDAI.

ABOUT THE TROPHY

The award trophy, designed by leading industrial designer, Michael Foley, features layers emanating from an arc reminiscent of the ‘L’-motif. A high lustre silver finish highlights each layer’s depth, with its warm wood base humanising the machined anodised aluminium slab.

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SUBMIT YOUR DESIGN
Entries open until October 6th
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